Magazine Tips

1. If the cover pops out from its background, don’t weaken it by fussing with it.
2. Arousing curiosity (that’s to pull the casual glancer in)
3. Intellectually stimulating, interesting (that’s to promise benefits)

4. If it is invisible like wallpaper, decide what element is worthy of becoming dominant by enlarging, by isolating, by more controlled color, by more clever wording.

5. Don't judge a cover on a screen because it glows in vivid colors that will inevitably turn disappointingly dull when printed in ink. A hard-copy printout may be closer.